Source code and meta tags are the building blocks of your SEO strategy to increase the visibility of your website in Google search results. Here are some of the key things to remember for source code optimization and correct meta tags as per Google’s guidelines.

Know Your Source Code

There is nothing really complicated about source code. Simply put, it is the code that helps web browsers understand how specific webpage content is to be presented. Search engines such as Google will read your source code in order to figure out what your site deals with and how relevant it is to their search users.

The following are some prime components of the source code that have to be optimized for SEO:

Title Tag

The key element of a web page is its title tag. You can spot the title tag in source code by putting in ‘ Control + U ’ on a page.

Based on the data you use in your title tag, Google will decide what appears in search engine results. This is why your title tag needs to be well thought out to encourage users to click on the link. Do not be focused on keywords when coming up with a title tag. The tag must offer a precise description of the page with keywords placed naturally.

Meta Description

Meta description is the next element on a web page.

Yet another bit of code that appears at the start of a page, it offers a description. You can explain in some detail about the contents of the page here. Many organizations ignore this and simply repeat everywhere the meta description featured on the home page. As per the SEO guidelines of Google Webmaster, meta descriptions need to be distinctive and pertinent.

H1 Heading Tag

The H1 Heading tag is yet another bit of code that is of relevance.

The primary title of a page is known as H1 Heading. This title needs to be such that it invites people to click on the link and go through your content. This is aimed at guiding people to reading all of your content in detail. Avoid keyword stuffing here because Google scrutinizes these closely. Simply keep it real and appealing.

Internal Links and Anchor Text

One key element is the working of anchor texts and internal links. Every web page will have links to some kind of content.

Search engines especially fixate on the words used in the anchor text. This helps them understand what that page will be dealing with. They will then use it in their algorithm to figure out what your website is all about and which pages should be made available to users.

Image Alt Tags

Another essential component is the Image Alt tag.

It conveys information about the image to search engines. It is by this means that robots such as Google figure out what exactly your image is. This can result in higher rankings for your image in the search results.

Canonical Tag

Considered a recent entrant, the Canonical tag is of immense SEO significance now.

It is applied as an effective way to avoid duplicate content, and helps differentiate between web pages with similar content. Canonical tags help direct Google search crawlers to pay attention to a particular page even if you have a few web pages with content that is alike.