Pay-per-click or PPC is a valuable tool that marketers on the Internet utilize for driving traffic to any website instantaneously. Everybody on the Internet has seen these ads which appear on the right side of the search engine results page (SERP) when it provides you the searcher with your results. When anyone clicks through the ad, a website owner (you) pays a nominal cost for the click through to the specific website. Every ad is based on keywords that you use in your organic searches. For example, if you type ‘survival gear’ in your browser, the search engine will display any of a number of suggestions. Again, on the right side column, relevant ads will appear enticing you to click through them.

What exactly is PPC Advertising?

This is a question we are frequently asked at EZ Design. In a nutshell, PPC is an online advertising model whereby various advertisers are able to place ads for their goods or services.  When people are searching for anything on the Internet and type related queries into search engines like Google, Bing, Yahoo and other search engines, these ads will appear. If nobody clicks on an ad (highly improbable) advertisers are charged nothing. However, realistically, people are indeed going to click on these ads, and when they do, you as an advertiser are charged when a searcher clicks on your ad. That is PPC defined.

Okay, so how will PPC work for me?

If you are seeking to attract customers, PPC is another good way to go aside from SEO. However, no matter how much money you may have, you simply cannot post an ad and have it appear prominently based on the results on any search engine query. Instead, all advertisements are dependent on an Ad Auction. An ad auction is an automated practice that search engines use to determine the relevance and validity of advertisements that appear on their search engine results page (SERP).

Keywords and PPC Advertising

An ad auction is simply a bidding system. Advertisers like yourself bid on specific terms you seek to trigger or present your ads to those who are searching. These specific terms are commonly known as keywords. Going back to our survival gear example, let’s say your website sells tactical flashlights, rifle scopes, bug out bags, C-rations or MREs, and like supplies. When a person types survival gear into a search engine to find retailers offering these items, your ad will be featured.

How may we assist you?

EZ Design can help you out beginning today. EZ Design’s free search marketing tools will connect you securely to your Google AdWords and/or Bing Ads accounts, thereby empowering you to observe at a quick glimpse at a host of data from your various ad campaigns that are difficult at best to access. Once you look over or study this data, or let one of our professionals handle the data results for you, you can initiate steps to boost your AdWords and/or Bing Ads (or other ad) campaigns to multiply conversions, maximize your ROI, and continue to build your business. While PPC may sound simple, lacking expertise can cause you to lose valuable business.

At EZ Design, we can offer valuable insight into actionable data, consisting of:

  • Top-performing search terms and optimal keywords
  • Providing you with negative keywordsthat can save you your hard earned cash
  • Enhanced PPC conversions
  • Information concerning your ad performance(s)
  • Suggestions for bid optimization


EZ Design can assist you with your PPC advertising objectives today. To find out how, simply give us a call or contact us on the form below for a free evaluation.