Everyone knows that having a strong online presence is vital to the success of any business. More and more brick and mortar businesses now understand the importance of establishing their online presence. However, taking that leap into the online jungle is a perplexing dilemma for many business owners. Nevertheless, getting on the digital marketing bandwagon is ripe with opportunities for any business, at any budget.

With the over 4 billion Internet users in the world, crafting your company’s digital presence through a website has become potential game changer for many companies. For starters, all businesses should have a website. With over 5.1 billion smartphone users around the world, mobile-first web design has become the new norm in web development in 2019.

What exactly is mobile-first?

Mobile-first is a web development strategy that takes on mobile user perspective when developing your website. Many of today’s users browse websites and search for information on the go. Mobile browsing has become more commonplace for personal searches among Internet users. Mobile-first development allows your company website to focus on content, simplify its navigation, and improve user experience. Developing your website for mobile devices means the website would be optimized for mobile devices. This could be an advantage when you want to increase your company’s reach.

How could it benefit businesses?

In the 21st century, it’s all about experience. Your customers and target audience demands an optimized experience that suits their devices and their needs. It is crucial to provide them with the information, services, and options they need in manageable chunks that they can maneuver around with one hand. Most users today want to find what they are looking for quickly and easily. This is why a mobile-first approach helps you prioritize your content, simplify navigation, and improves the overall user experience.

What is progressive enhancement?

Mobile-first is not a dead-end approach that leaves your company’s website exclusively designed for mobile devices. It simply means website development starts from a simpler, cleaner, and more focused design created for a smaller screen with the most basic functions and features. This very same design would be the framework for more advanced design versions that would be used for tablets and desktops. Mobile-first development allows your website developer to use a progressive enhancement approach to developing your website for various devices. Adding on rather than removing from existing content, features, and functionality allows your website to offer the best experience with every device.

Mobile-First, an afterthought

              Over the years, users have rapidly shifted toward mobile browsing. With mobile Internet users surpassing desktop users and an estimated 25 percent of Internet users use only their mobile devices to access the Internet. With the sales of mobile devices surpassing laptop and desktop sales year after year, the biggest tech companies have slowly modified their websites and apps to better suit mobile devices. Desktops are no longer the most common medium of web browsing. Smart business owners understand that the Internet is now something their customers carry in their pockets. Mobile-first development provides users the benefits of easy usage and accessibility. Two things that boost customer experience.